Location Based Services Action Team 

Description of the Action Team 
Whereas location and user presence information is expected to greatly enhance the functionality of wireless Internet applications and to significantly increase the value of the experience to the user, the WIC Leadership Council agrees on the need to investigate the opportunities and challenges inherent in leveraging that data. While it is recognized that such data must be closely protected, a common interface and rules of access to the appropriate aspects of this data will be necessary to enhance security and to build compelling applications.

While other organizations and efforts exist to federate technology standards and influence government E911 policy, this Action Team is focused on resolving the implementation and business case issues associated with location based services adoption. 

Key Deliverables: 

• Develop a “Best Practices and Recommendations” Guidelines
• These guidelines will provide operators, LBS service providers, content providers, aggregators, and other interested parties with a set of standards that will protect subscriber privacy and enhance security equally across the industry ecosystem.
• These guidelines will provide a concise understanding of an industry Code of Conduct to follow when deploying location-based or presence-enabled services across all mobile networks in the U.S.
• This effort will examine the lessons learned from comparable models in SMS in order to facilitate the accelerated adoption of solutions.