Mobile Content Action Team 
Content is defined as applications and/or media (text, graphics, audio, animation, and/or video, etc.)  that may be distributed to a mobile device.  

Description of the Action Team: 
The WIC Leadership Council recognizes that to achieve mass adoption and proliferation of mobile data services, members of the mobile industry value chain including (but not limited to) wireless carriers, device manufacturers, developers of mobile device operating systems, and content publishers must adopt solutions and best practices, including standards and technologies that facilitate secure and user-centric distribution of profitable content.

These solutions must offer scalability from consumer to enterprise-grade, ensure a commercially viable marketplace and provide a positive user experience. The Mobile Content Action Team will identify content types, examine available industry accepted DRM solutions, and work with the User Experience Action Team to examine Device Capability Discovery solutions that address these requirements. 
 
The intent is to invite the proliferation of desirable content while effectively protecting the intellectual property rights of the content distributed over the network, and providing a business framework that represents all the members of the value chain associated with creating the compelling user experience around or with that content. 

Key Deliverables:

• Establish industry standards and guidelines for the use of digital right management solutions
• Identify industry-accepted DRM and DCD solutions that meet minimum requirements by members of the value chain including carriers, device manufacturers, developers of mobile device operating systems and content publishers. The solutions must be scalable, portable and provide specified security mechanisms. The solutions must also represent reasonable ease of use and cost of ownership for participants and be acceptable to the content creators/owners to distribute their content utilizing the approach. Create educational programs and collateral for stakeholders that protect the user experience by establishing guidelines relative to the navigation and presentation of DRM-protected content while encouraging the proliferation on marketable content.
• Define and document the requirements for a common content certification program to be supported by content owners as well as carriers, device manufacturers, platform providers, content publishers, etc. Survey existing approaches to see if they support the requirements and only in cases where there is no existing solution, create a proposed solution.
• Establish best practices and guidelines for identification and handling of content types used in mobile content to ensure a compelling user experience. Identify all:
• Content types (for raster and vector images, audio and video content) that meet minimum requirements by carriers, device manufacturers, developers of mobile perating systems and content publishers. Preferred content types should be based on open standards under RAN or free licensing terms that are both well suited to DRM solutions, and well defined and accessible to content owners and application developers
• A mechanism for discovery by the network, the devices themselves and via application programs (and operating systems) running those devices, the content, application and DRM capabilities of the device. This will enable value added capabilities above and beyond specifying a limited number of data types ensuring a future proof architecture for devices that will likely have an extended in-use life over a traditional handset or fixed function device.
• Provide thought leadership to industry at large; whether through white papers, presentations or industry events.