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Common short codes (CSCs) are administered by a single CSC Administrator (CSCA) - CTIA-The Wireless Association® - for a group of U.S. wireless carriers. In addition, the CSCA oversees the technical and operational aspects of CSC functions and maintains a single database of available, reserved, and registered CSCs.
For more information please visit the CSCA site.
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Product Overview
MLB Team alerts provides on-the-go, real-time baseball information (breaking news, live score updates, and more), to mobile baseball fans via text alerts for $3.99/month. The service launched in May 2005 in the U.S. and Canada, and is available for sign up through the MLB website or from a mobile phone via text message.
How to Get Baseball Alerts
- Logon to www.mlb.com/mobile and follow the instructions to select a favorite team and enter your phone number. Users may also follow the instructions below on their mobile phone
- Enter your favorite team’s name as a text message (ex. Phillies)
- Send the text message to the shortcode 65246 (‘MLBGO’ on most phones)
- Fans are required to confirm they would like to opt-in to the program and receive instant confirmation of their subscription
- Alerts are launched to fans as they happen
- The monthly alert fee is charged to the fan’s mobile phone bill
- Fans can opt out at any time by texting the message ‘Quit’ to 65246
Goal
Bring the game of baseball to fans wherever they are, whenever they want it.
Intended Target Market
U.S. and Canada.
Results
To date, thousands of fans have signed up for mobile alerts both on the web and from their mobile phone.
Learn More
www.mlb.com/mobile
