CTIA WIRELESS I.T. & Entertainment 2008® Sets the Agenda For The Mobile Lifestyle
September 15, 2008
Global Group of Industry Veterans, New Developers and Mobile Users Discuss and Display the Latest in Devices, Content and Applications
San Francisco, CA – CTIA WIRELESS I.T. & Entertainment 2008®, which took place at Moscone West, from September 10 – 12, closed one of its most successful shows ever with exciting product news, insights into the future of mobile, and a discussion of how the next generation of mobile subscribers – teens – communicates. This year’s event focused on the various ways in which businesses and consumers use mobile technology. Attendees from across the globe took part in an expanded education series, browsed new products from more than 250 exhibitors and heard from industry luminaries who discussed the future of wireless technology as the industry approaches its 25th anniversary.
The Keynote on Day Three – What Teens Want – featured a focus group panel of 13 – 18 year olds who discussed their attitudes, preferences and behaviors when it comes to how they use mobile technologies. Moderated by Trip Hawkins, CEO of Digital Chocolate and founder of Electronic Arts, the panel discussed their likes, dislikes and expectations. The panelist’s discussion showed that the teen market is very wireless data dependent and that as this group’s purchasing power grows so will data ARPU.
CTIA also released the results of a survey, conducted by Harris Interactive, which measured teens’ attitudes toward all things mobile. Among the findings:
- 57 percent of teens view the mobile phone as central to their social life;
- 47percent say that their social life would be negatively impacted if they were no longer able to use text messages;
- 42 percent reveal that they can type text messages while blindfolded;
- Teens’ ideal mobile device of the future integrates features such as phone, MP3 player, GPS, laptop computer and video player.
“The high level of activity at this year’s show – with so many new devices and applications debuting – mirrors the continued impressive growth in the mobile sector,” said Robert Mesirow, CTIA vice president and show director. “With a broad range of announcements spanning the mobile ecosystem, an impressive conference program and an all-star set of keynote presentations, we’ve continued to set the bar for global discussion around all things wireless. We look forward to seeing this evolution continue next April at CTIA WIRELESS 2009 in Las Vegas.”
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About CTIA WIRELESS I.T. & Entertainment 2008®
CTIA WIRELESS I.T. & Entertainment 2008, the largest wireless data event in the industry, truly embodies the ever-changing, dynamic and innovative world of wireless data in enterprise and in entertainment. This is the one show that brings key audiences such as enterprise users, solution providers, content owners and mobile distributors together to form strategic partnerships, service industry needs and create new innovations in wireless data. For more news visit http://www.ctiashow.com.
CTIA -The Wireless Association® is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the premiere producer of two annual technology events representing the complete wireless, mobile and Internet industries: CTIA WIRELESS I.T. & Entertainment 2008 takes place in San Francisco, September 10-12; CTIA WIRELESS 2009 takes place in Las Vegas, April 1-3. Visit www.ctia.org.
For More Information:
Cheryl Delgreco
Media Strategies for CTIA WIRELESS
617-723-4004
cdelgreco@msipr.com
Liora Bram
Media Strategies for CTIA WIRELESS
617-864-3931
lbram@msipr.com