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Google to Keynote CTIA Mobile Marketing Seminar
March 2, 2010
Mobile Money and Wireless Law & Policy Seminars
WASHINGTON, DC – At this year’s annual expo, CTIA –The Wireless Association is producing three special interest seminars focused on key segments of the wireless market: mobile marketing, mobile money and wireless law and policy. Taking place on Monday, March 22, these pre-conference seminars are designed to give an in-depth look at the business issues and technology innovations shaping the mobile marketplace. International CTIA WIRELESS 2010® will take place March 23-25 at the Las Vegas Convention Center. Partner events will begin Monday, March 22.
“As mobile technologies become ubiquitous, brands, businesses and policymakers are changing the ways they interact with the public,” said Robert Mesirow, vice president and show director for CTIA. “CTIA has put together three comprehensive pre-conference seminars with experienced thought-leaders who will share best practices and strategies for using wireless to make a real impact.”
Mobile Marketing and Advertising
CTIA will present a full-day seminar focused on maximizing the marketing potential of the mobile device. Google Director of Mobile Advertising Diana Pouliot will give a keynote on the topic of “Mobilize-ing Your Business,” the seminar will address the next wave of emerging technologies and smart strategies for brands looking to harness the mobile channel. Session topics include: ecosystem evolution; mobile measurement; supporting the ad spend investment; secrets of mobile engagements; and open development.
Speakers will represent a cross section of companies innovating in the area of mobile marketing, including Acision; Airwide Solutions; Beezag; Cisco Systems; comScore; Google; kgb; Motorola; Nielsen; Rutberg & Company; Samsung Telecommunications of America; Shazam; Sixteen30; Valhalla Partners; Verizon Wireless; Virgin Mobile USA; and Yahoo!, among others.
“Mobile Marketing and Advertising” will take place from 9:00 a.m. to 5:30 p.m. on Monday, March 22, 2010. For a full agenda, visit http://www.ctiawireless.com/events/event_details.cfm?calID=968.
Money Over Mobile
This full-day workshop will cover key topics driving the transfer of money digitally over wireless devices. Seminar sessions will cover a variety of topics, including: payment processing; the bank perspective; mobile applications; Near Field Communication; and commerce. Speakers will represent a range of organizations, including: Amazon; Best Buy Mobile; BOKU; Danal, Inc.; Intuit; Javelin Strategy and Research; MoreMagic; Mozido; Sybase 365; Syniverse; Visa; Wells Fargo; and Western Union, among others.
“Money Over Mobile” will take place from 9:00 a.m. to 4:30 p.m. on Monday, March 22, 2010. For more information, visit http://www.ctiawireless.com/events/event_details.cfm?calID=990.
The Evolving Wireless Ecosystem — What’s Next in Wireless Law, Policy and Technology?
Presented by CTIA and the Federal Communications Bar Association (FCBA), this half-day seminar will address a range of issues related to policy, licensing, spectrum and technology. Panel discussions will focus on next-generation licensing at the FCC; industry reactions to the National Broadband Plan; innovation in the wireless ecosystem; and defining appropriate spectrum interference rules.
The seminar will take place from noon to 5:00 p.m. on Monday, March 22, 2010. For more information, visit http://www.ctiawireless.com/events/event_details.cfm?calID=1063.
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Note to journalists and analysts – register for the show online at: www.ctiashow.com/pressreg. Pre-registration closes on March 20.
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About CTIA Shows
Celebrating 25 years as the premier global mobile marketplace, International CTIA WIRELESS 2010® brings together all industries advanced by wireless technology for three days of intense business, learning and networking in Las Vegas, March 23-25. International CTIA WIRELESS IT&E 2010 takes place in San Francisco, October 6-8. Visit http://www.ctiashow.com/.
CTIA-The Wireless Association® is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry’s voluntary best practices and initiatives, and produces the industry’s leading tradeshows. CTIA was founded in 1984 and is based in Washington, D.C. Visit http://www.ctia.org/.
For More Information
Cheryl Delgreco Liora Bram
Media Strategies for CTIA Media Strategies for CTIA
cdelgreco@msipr.com lbram@msipr.com
617-723-4004 617-202-9854
